In relationship selling, what is meant by the phrase positioning the product in the customers mind?

Question:

In relationship selling, what is meant by the phrase “positioning the product in the customer’s mind”?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

See More Books

Question Posted: Sep 03, 2015 05:21 AM

See More Questions

Briefly define partnership selling and explain its importance.
Advances in communications technology will dramatically change the role and nature of selling in the future. Discuss this statement and provide examples of changes that are already influencing...
What are the primary ways of measuring the effectiveness of event marketing and sponsorship participation? Briefly discuss each form of measurement.
Which of the following domains are closed and which are bounded? (a) {(x, y) R: x + y 1} (b) {(x, y) = R: x + y <1} (c) {(x, y) = R: x 0} (d) {(x, y) R: x > 0, y > 0} (e) {(x, y) = R: 1 x 4,5 y 10}...
The Dow Jones Industrial Average reached a high of $ 7801.63 on December 29, 1997. Recall from Example 18.4 that it reached a high of $ 1003 on November 14, 1972. The Consumer Price Index for...
Consider the following process streams, all containing the same solute. The partition coefficient between both rich phases and the lean phase is 0.667 (i.e., y = 0.667x). Synthesize the MUMNE...
A derivative security of European style with expiration in 1 year has this payoff: $\max (0, \min (3 K-S, S-K))$, where $K=10$ is the strike price and $S$ is the price of the underlying stock...
On November 1, 2017, Nordin Inc. (Nordin) issued a $5,000,000 bond with a 6 percent coupon rate and a maturity date of October 31, 2022. Interest is paid semi-annually on April 30 and October 31. The...
Please explain the optimal debt ratios and why do public utilities have high debt ratios? Please explain whether dividends increase or reduce shareholder value? How do you financially evaluate an...
Whispering issued an 9%, 10-year $1,800,000 bond to build a monorail mass transit system. The city received $1,587,988 cash from the bond issuance on January 1, 2025. The bond yield is 11%. Interest...
What are the fundamental differences among consultative selling, strategic selling, and relationship selling?
What personal and non- personal characteristics are essential for successful selling?
Suppose the present value of a continuous income stream over the next 5 years is given by P = 9000 f50 te -0.08t -dt, P in dollars, t in years
SleazeCo. has a plot of land that geologists have indicated has a pool of crude oil under it. Estimates indicate that it will cost $200,000 to sink a well. In addition to the cost of sinking the...
A vending machine that sells Pepsi for 200 Halalas(alls) and accept coins of 50(H) and 100(R) Halalas. You are to design the control circuitry of this machine which satisfies the following...
You are considering purchasing a call option with a current stock price of $80 and an exercise price of $82, the option has 91 days to maturity (use a 365 day base), the yearly risk free rate is...
1. Using the clock switch (or the digital clock at a visible slow rate), pulse the circuit and demonstrate the design to the instructor (either in class or using GIF screen recorder) and verify the...
1. Plot function Y = X'.sin(X) . At -a/2 x/2. Note: Change line color to green, with circle marker. : Limit the X and Y axis using function's max and min values. 2. If Y1 = cos(2X) Y2=tan(X) + sin(X)...
The function below models the average monthly temperature T, in F, for Indianapolis, Indiana. where x is the month (January = 1, February = 2, etc.). (a) What is the highest average monthly...
Sportique Boutique reported the following financial data for 2012 and 2011. Instructions(a) Calculate the current ratio for Sportique Boutique for 2012 and 2011.(b) Suppose that at the end of 2012,...
Explain your understanding of why in the case of mature products with familiar brands greater advertising weight is effective in increasing sales only when affective cues are used in advertising the...
In your opinion, why do commercials for familiar brands with strong equities wear out less rapidly than is the case for unfamiliar brands?
PACT principle 2 states that a good copytesting system should establish how results will be used in advance of each copy test. Explain the specific meaning and importance of this copytesting...
How do social norms function as regulatory mechanisms within complex social systems, influencing individual behavior and shaping collective expectations?
Luzadis Company makes furniture using the latest automated technology. The company uses a job - order costing system and applies manufacturing overhead cost to products based on machine - hours. The...
The deal reads: $5,000 guarantee vs. 90% GBOR, whichever is greater Other information: NBOR = $2,000 Additional Show Expenses = $1500 What is the amount of the Artist's Payment?

In relationship selling, what is meant by the phrase positioning the product in the customers mind?

Question:

Step by Step Answer:

Positioning the product in the customers mind means that the right product m...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

Students also viewed these Marketing questions