In sales promotion planning, what is meant by logistics and fulfillment?
Answer to relevant QuestionsBriefly describe the following consumer promotion terms: a) Redemption rate b) In- pack self- coupon c) Cross- ruff d) Instant- win promotions e) Slippage f) Bonus pack Conduct some secondary research on consumer and trade promotion budgets and spending patterns in various industries. Is there undue pressure placed on marketing organizations to spend more on trade pro-motions and less on ...What are the essential differences between media advertising and public relations communications? Considering the nature of the business environment today, do you think that public relations will play a more significant role or less significant role in future marketing communications strategies? State your position and ...Briefly explain the purpose of the following planning tools: a) Timeline chart b) Run sheet 12.
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