In television advertising, what is the difference between a network spot and a selective spot?
Answer to relevant QuestionsHow will technological advances affect media strategy and media execution in the future? Assume you are about to devise a media plan to launch a new luxury automobile (such as a BMW, Audi, Lexus, or Infiniti). The new model is a very sleek-looking sporty car. The target market is males aged 35 to 49 living in ...What are the major forms of direct response advertising? What is behavioural targeting, and how is it applied in online marketing communications programs? Identify and briefly explain two advantages and two disadvantages of Internet- based advertising.
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