In the context of creative planning, what is meant by the “big idea”?
Answer to relevant QuestionsAd campaigns should have focus and aim toward an overall goal. Identify and briefly explain three specific goals a campaign may try to achieve. “Lifestyle advertising strategies are ineffective because they communicate little about the product.” Is this statement true or false? Conduct some online secondary research about lifestyle advertising and present a ...Briefly describe the following media terms: a) Format (of a radio station) b) Broadsheet and tabloid c) Paid circulation and controlled circulation d) Posters and backlit posters (outdoor) e) Clutter and cluster How will technological advances affect media strategy and media execution in the future? Identify and briefly explain the various direct response television alternatives.
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