In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while

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In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations?

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Integrated Marketing Communications Strategic Planning Perspectives

ISBN: 978-0133157871

4th edition

Authors: Keith J. Tuckwell

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Question Posted: Sep 03, 2015 05:18 AM

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In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while

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Viral marketing is a situation where a cust...View the full answer

Integrated Marketing Communications Strategic Planning Perspectives

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