In the context of online marketing communications, briefly explain what viral marketing is. Is it a worth-while pursuit for marketing organizations?
Answer to relevant QuestionsExplain the following terms as they relate to online advertising: a) Impressions b) Clicks c) Click rate d) Visits. What future lies ahead for email advertising? Will it continue to grow, or will consumers and businesses turn away from it? Conduct some online research on the issue and present a brief report on your findings. What is the objective of a consumer premium offer, and when is the best time to implement such an offer? What are the benefits and drawbacks of a free sample offer? Automobile manufacturers have used rebate programs for years to provide consumers with an incentive to buy (and buy now!). Is this an effective sales promotion strategy? Conduct some secondary research on rebate incentives ...
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