In the context of this chapter, make a list of three “takeaways” from this feature that you can learn from and try to avoid if you set out to solve a problem by launching a business.
Answer to relevant QuestionsTo what degree is there a difference between pursuing an opportunity to solve a problem and building a business? In what ways did Everpix fail to do both? What is entrepreneurial alertness and why is it important to entrepreneurs? How is a focus group used to generate new business ideas? How could AJ Forsythe and Anthony Martin, the co-founders of iCracked, the subject of the opening feature for this chapter, have utilized library and Internet research to flesh out their business idea? How can “solving a problem” create a business opportunity for an entrepreneur to pursue?
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