In the example on page 378 of research on lipstick where E = $2 and S = $29, what sample size would we require if we desired a 99 percent confidence level?
Answer to relevant QuestionsUsing the formula in this chapter, a researcher determines that at the 95 percent confidence level, a sample of 2,500 is required to satisfy a client’s requirements. The researcher actually uses a sample of 1,200, however, ...What is a p-value and how is it used? Interpret the following output (see the textbook for the output) examining group differences for purchase intentions. The three groups refer to consumers from three states: Florida, Minnesota and Hawaii. What is the difference between a basic marketing research paper and an applied market research report? What is diagnostic analysis?
Post your question