In the late 1990s several airlines started selling tickets using the Internet. Discuss the implications of this method of distribution for travel agencies.
Answer to relevant QuestionsSuppose management of a raw material supplier is interested in performing a financial analysis of a distribution channel comprised of manufacturers, distributors, and retailers. Outline an approach for doing the analysis. What are the advantages and limitations of the use of multiple channels of distribution by a manufacturer? Consider the INNOVATION APPLICATION describing new approaches to the way in which price is presented to customers as part of the value proposition. What other ways can you identify for reinventing the price component of a ...The Toyota Camry and the Lexus ES 330 are very similar but the ES 330 is priced substantially higher than the Camry. Discuss the features and limitations of this pricing strategy. Review the RELATIONSHIP APPLICATION concerning Procter & Gamble’s advertising efforts designed to avoid its core brands such as Tide detergent becoming commodity products. Consider whether it is possible for consumers to ...
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