In the past, Sears emphasized its own dealer brands. Now it is carrying more well-known manufacturer brands.

Question:

In the past, Sears emphasized its own brands. Now it is carrying more well-known manufacturer brands. What are the benefits to Sears of carrying more manufacturer brands?
Dealer
A dealer in the securities market is an individual or firm who stands ready and willing to buy a security for its own account (at its bid price) or sell from its own account (at its ask price). A dealer seeks to profit from the spread between the...