In the RedBrand example, the costs for shipping from plants or warehouses to customer 2 were purposely

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In the RedBrand example, the costs for shipping from plants or warehouses to customer 2 were purposely made high so that it would be optimal to ship to customer 1 and then let customer‑1 ship to customer 2. Use SolverTable appropriately to do the following. Decrease the unit shipping costs from plants and warehouses to customer 1, all by the same amount, until it is no longer optimal for customer 1 to ship to customer 2. Describe what happens to the optimal shipping plan at this point.


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Business Analytics Data Analysis and Decision Making

ISBN: 978-1305947542

6th edition

Authors: S. Christian Albright, Wayne L. Winston

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