In the study described in Exercise 50, the researchers also contacted the subjects again, 24 hours later,
Question:
a) Is there a significant difference in viewers abilities to remember brands advertised in shows with violent vs. neutral content?
b) Find a 95% confidence interval for the difference in mean number of brand names remembered between the groups watching shows with sexual content and those watching neutral shows. Interpret your interval in this context.
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Related Book For
Business Statistics
ISBN: 9780321925831
3rd Edition
Authors: Norean Sharpe, Richard Veaux, Paul Velleman
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