In this chapter it was pointed out that market geography is subject to changes. Why should the channel manager be concerned with such changes?
Answer to relevant QuestionsIf information indicates that the market size is increasing, what kinds of questions should this pose for the channel manager? There is an old saying that predates the marketing concept by perhaps 100 years: “The customer is king.” This is usually interpreted to mean that businesses should remember that the only reason they are in business is to ...Discuss the distinction between channel management and channel design. Discuss the concept of leadership as it applies to motivating channel members. Toyota Motor Corporation took extraordinary care in developing the channel and selecting the dealers for its Lexus luxury cars. The attention to detail in setting up the channel for the Lexus is reminiscent of the kind of ...
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