In this chapter, we learned that one way to lower personal-probability assessments that are too high is to list reasons why you might be wrong. Explain how the availability heuristic might account for this phenomenon.
Answer to relevant QuestionsWhich of the concepts in this chapter might contribute to the decision to buy a lottery ticket? Explain. “You see a person reading The New York Times on the New York subway. Which of the following is a better bet about the reading stranger? • She has a PhD. • She does not have a college degree” (Kahneman, 2011, p. ...Find and explain an example of a marketing strategy that uses one of the techniques in this chapter to try to increase the chances that someone will purchase something. Do not use an exact example from the chapter, such as ...Suppose a rare disease occurs in about 1 out of 1000 people who are like you. A test for the disease has sensitivity of 95% and specificity of 90%. Using the technique described in this chapter, compute the probability that ...Why is it not surprising that the night before a major airplane crash several people will have dreams about an airplane disaster? If you were one of those people, would you think that some-thing amazing had occurred?
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