In this chapter, you were introduced to Huffy Bicycles. You were also told that the critical customers

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In this chapter, you were introduced to Huffy Bicycles. You were also told that the critical customers were store managers and purchasing managers. Now, assume that Huffy decided to target first parents and then children as their critical customers (using the information provided below). What impact would this shift in critical customer have on you – how would you would design the resulting operations management system (including the supplier base)?

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Managing Operations Across the Supply Chain

ISBN: 978-0078024030

2nd edition

Authors: Morgan Swink, Steven Melnyk, Bixby Cooper, Janet Hartley

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