In what circumstances might a market-pull approach or a technology-push approach to new-product design be the best
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A marketpull approach might be appropriate in situations where the process is simple ...View the full answer
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Related Book For
Operations Management in the Supply Chain Decisions and Cases
ISBN: 978-0073525242
6th edition
Authors: Roger Schroeder, M. Johnny Rungtusanatham, Susan Goldstein
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