In what sense is the standardize-versus-customize question in global product design a bogus issue?

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In what sense is the ‘‘standardize-versus-customize’’ question in global product design a bogus issue?

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Essentials Of Business Research Methods

ISBN: 9780367196189

4th Edition

Authors: Joe F. Hair, Michael Page, Niek Brunsveld

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Question Posted: May 03, 2012 08:05 AM

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In what sense is the standardize-versus-customize question in global product design a bogus issue?

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The real question is not that of striving for standardization or ...View the full answer

Essentials Of Business Research Methods

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