In what way do you think product placement is effective?
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Clearly product placement delivers on exposure as the brand is presented visually or verbally and pr...View the full answer
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Tamil Elakkiya Rajendran
I'm currently involved in the research in the field of Biothermodynamics, Metabolic pathway analysis and computational Biology. I always prefer to share my knowledge whatever I have learnt through my degree whenever time permits.
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Advertising & Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0070891302
5th Canadian Edition
Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla
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