In what way is each of the following a marketing activity? a. The provision of sufficient parking
Question:
a. The provision of sufficient parking space for customers at a suburban shopping mall.
b. The purchase by a clothing store of seven dozen sweaters in assorted sizes and colors.
c. The inclusion of a longer and more comprehensive warranty on an automobile.
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a The provision of adequate parking places is an example of place utility It is one way ...View the full answer
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Related Book For 
Business
ISBN: 978-0324829556
10th Edition
Authors: Willian M Pride, Robert J. Hughes, Jack R Kapoor
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