In what ways can a small business use technology to support its customer relationship management efforts?
Answer to relevant QuestionsBriefly describe the four stages of the consumer decision-making process. Why is the first stage so vital to consumer behavior?List the four sociological influences on consumers that were discussed in this chapter. What is their relevance to consumer behavior?How could an understanding of the product life cycle concept help with the crafting of an effective product development strategy?1. Using the rules of thumb for reducing the risks related to introducing an innovative new product, how well are Teal and Pate likely to do with the ElliptiGo? 2. What are the primary benefits and drawbacks of this ...Think of a brand that has been successful using prestige pricing? How is the company able to use that strategy?
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