In what ways is it easy for the founder of a firm to get caught up in the potential advantages of participating in alliances without remaining equally focused on the potential disadvantages?
Answer to relevant QuestionsDo some Internet research and find an example of an alliance between a small firm and a large firm that seems to be working well. Briefly describe the nature of the alliance and explain its success. What is the difference between technology licensing and merchandise and character licensing? Provide examples of both types of licensing and how they can increase a firm’s sales. Spend some time studying Chipotle, the popular Mexican food restaurant chain. What growth strategies has this firm used? What challenges do you think Chipotle faces today in terms of its future growth potential? Some firms might find Uber to be an attractive acquisition candidate. Why would this be the case? What types of firms might be interested in acquiring Uber? What rules of thumb should an entrepreneurial venture follow to successfully sell its products overseas?
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