In your opinion, what do you think is the most effective and efficient way or method for small business owners to promote and market their products/services? Why?
Answer to relevant QuestionsCompare the promotional materials from two competitive (small) businesses. What are the goals and objectives of the promotions? How well do you think they fulfill these objectives? Would this method have worked as well had the product been something like baked goods? Or mural painting? What methods would work better for these sorts of products? Going back to our carwash example, list all the ways you could differentiate your product, price, promotion and distribution from competition. With your classmates, make a list of products or services that are – or could be – tied to other products or services. To which products or services are they tied? How could this be used to predict sales? 1. In selecting a new target market, InfoGlide would have had to adjust all parts of the marketing plan as well. What changes could you envision in the product, the price, the promotion strategy and/or the distribution? 2. ...
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