In your opinion, why do commercials for familiar brands with strong equities wear out less rapidly than

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In your opinion, why do commercials for familiar brands with strong equities wear out less rapidly than is the case for unfamiliar brands?

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:45 AM

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In your opinion, why do commercials for familiar brands with strong equities wear out less rapidly than

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Stronger brands can continue to use creative executions for a long...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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