In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on consistent and

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In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on “consistent” and “complete” messages implies with respect to promotion blends.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:36 AM

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In your own words, discuss the integrated marketing communications concept. Explain what its emphasis on consistent and

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Integrated marketing communications concerns the intentional coordinat...View the full answer

Essentials of Marketing

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