In your own words, explain how buying behavior of business customers in different countries may have been a factor in speeding the spread of international marketing.
Answer to relevant QuestionsWould a tool manufacturer need a different marketing strategy for a big retail chain like Home Depot than for a single hardware store run by its owner? Discuss your answer. The government market is obviously an extremely large one, yet it is often slighted or even ignored by many firms. Red tape is certainly one reason, but there are others. Discuss the situation and be sure to include the ...How likely would each of the following be to use competitive bids? (a) A small town that needed a road resurfaced. (b) A scouting organization that needed a printer to print its scouting handbook. (c) A hardware retailer ...Prepare a table that summarizes some of the key advantages and limitations of mail, e-mail, telephone, and personal interview approaches for administering questionnaires. Distinguish between primary data and secondary data and illustrate your answer.
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