In your own words, explain why a decision support system (DSS) can add to the value of

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In your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:31 AM

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In your own words, explain why a decision support system (DSS) can add to the value of

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A decision support system is a computer program that makes it easy for a marketing manager to get an...View the full answer

Essentials of Marketing

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