In your own words, explain why a decision support system (DSS) can add to the value of a marketing information system. Give an example of how a decision support system might help.
Answer to relevant QuestionsDiscuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department. With so much secondary information now available free or at low cost over the Internet, why would a firm ever want to spend the money to do primary research? Give an example where packaging costs probably a. Lower total distribution costs and b. Raise total distribution costs. What kinds of business products are the following: a. Lubricating oil, b. Electric motors, and c. A firm that provides landscaping and grass mowing for an apartment complex? Explain your reasoning. Wholesteen Dairy, Inc., produces and sells Wholesteen brand condensed milk to grocery retailers. The overall market for condensed milk is fairly flat, and there’s sharp competition among dairies for retailers’ business. ...
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