In your own words, explain why the book suggests that you should think of marketing strategy planning as a narrowing-down process.
Answer to relevant QuestionsExplain the major differences among the four basic types of growth opportunities discussed in the text and cite examples for two of these types of opportunities. Why is the target market placed in the center of the four Ps in the text diagram of a marketing strategy (Exhibit 2-4)? Explain, using a specific example from your own experience. In Exhibit 2-4 Name three specific examples of firms that developed marketing mix to appeal to senior citizens. Discuss the probable impact on your hometown if a major breakthrough in air transportation allowed foreign producers to ship into any U.S. market for about the same transportation cost that domestic producers incur. Identify the determining dimension or dimensions that explain why you bought the specific brand you did in your most recent purchase of a (a) soft drink, (b) shampoo, (c) shirt or blouse, and (d) larger, more expensive item, ...
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