Increasing customer satisfaction typically results in increased purchase behavior. For many products, there is more than one
Question:
Suppose that X, is the perceived quality of the product and X2 is the perceived value of the product.
a. What is the predicted purchase behavior when X1, = 2 and X2 = 2?
b. What is the predicted purchase behavior when X1, = 2 and X2 = 7?
c. What is the predicted purchase behavior when X1, = 7 and X2 = 2?
d. What is the predicted purchase behavior when X1, = 7 and X2 = 7?
e. What is the regression equation when X2 = 2? What is the slope for X1, now?
f. What is the regression equation when X2 = 7? What is the slope for X1, now?
g. What is the regression equation when X1, = 2? What is the slope for X2 now?
h. What is the regression equation when X1, = 7? What is the slope for X2 now?
i. Discuss the implications of (a) through (h) in the context of increasing sales for this product with two customer satisfaction measures.
Step by Step Answer:
Statistics For Managers Using Microsoft Excel
ISBN: 9780133130805
7th Edition
Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat