Question: Indicate how a focus group moderator should handle each of
Indicate how a focus group moderator should handle each of the following cases: (a) A participant is loud and dominates the conversation; (b) a participant is obviously suffering from a cold and goes into coughing fits every few minutes; (c) two participants who, it turns out, are acquaintances, persist in a private conversation about their children; and (d) the only minority representative participant in the focus group looks very uncomfortable with the group and fails to make any comments.
Answer to relevant QuestionsWhat should be included in a report that summarizes the findings of a focus group? Describe: (a) sentence completion, (b) word association, and (c) balloon test. Create one of each of these that might be used to test the reactions of mothers whose children are bed wetters to an absorbent underpants that ...Describe two formats of online focus groups. How does the incidence rate affect the choice of a data- collection mode? 1. If the questionnaire is an online survey, would it be successful? Why or why not? 2. If the park department uses a mail survey, what issues must be resolved? Would it be successful? Why or why not? 3. If the seven hotels ...
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