Indicate the presence, nature, and strength of the relationship involving purchases of intermediate automobiles and each of

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Indicate the presence, nature, and strength of the relationship involving purchases of intermediate automobiles and each of the following factors:

(a) Price,

(b) Fabric versus leather interior,

(c) Exterior color,

(d) Size of rebate.

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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