Industrial purchase decisions are very rational. Aesthetic or subjective factors do notand should notplay a role in

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Industrial purchase decisions are very rational. Aesthetic or subjective factors do not—and should not—play a role in this process. Do you agree?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:33 AM

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Industrial purchase decisions are very rational. Aesthetic or subjective factors do notand should notplay a role in

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Consumer Behavior Buying, Having and Being

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