Question

Infomercials are long commercials that generally last from 30 to 60 minutes. These commercials typically are aired during fringe times and frequently promote products such as diet aids, balding cures, and exercise products. These infomercials use endorsements from physicians and other health professionals to buttress claims about the promoted brand’s efficacy. Using concepts from the text, explain why health professionals are used in this form of advertising.


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  • CreatedAugust 08, 2015
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