Question: Infomercials are long commercials that generally last from 30 to
Infomercials are long commercials that generally last from 30 to 60 minutes. These commercials typically are aired during fringe times and frequently promote products such as diet aids, balding cures, and exercise products. These infomercials use endorsements from physicians and other health professionals to buttress claims about the promoted brand’s efficacy. Using concepts from the text, explain why health professionals are used in this form of advertising.
Answer to relevant QuestionsYou have probably seen a number of public service announcements along the lines described in the fear appeals section to discourage drinking and driving. In your opinion, is this form of advertising effective in altering the ...Members of the advertising community often claim people meters are flawed. What are some of the reasons why people meters may not yield precise information about the number of households tuned into a specific television ...Examine a copy of the most recent Spot Radio Rates and Data available in your library and compare the advertising rates for three or four of the radio stations in your hometown or university community. As noted in the text, some observers have gone so far as to claim that traditional advertising is on its deathbed and will eventually be supplanted by online advertising. What are your views on this? Assume that, 10 years after graduating from your university or college, you are appointed to your school’s Athletics Oversight Committee. The chair of the committee suggests that it would be useful to know the lifetime ...
Post your question