Interpret the following output (see the textbook for the output) examining group differences for purchase intentions. The three groups refer to consumers from three states: Florida, Minnesota and Hawaii.
Answer to relevant QuestionsTest the following hypothesis using the data summarized in the table below. Interpret your result: What are the parts of a market research report? Find recent examples of news articles from the most recent week involving the use of marketing research in making decisions about each element of the marketing mix. The Wall Street Journal is a good source for such stories. Under what circumstances might it be unethical to use consumer postings on a brand community Facebook site as data in qualitative research? What are key differences between a five-item and a six-item Likert scale?
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