Interpret the managerial significance of the ANOVA and multiple discriminant analysis results. Data came from a survey
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Data came from a survey of adult residents of a large western metropolitan area. Respondents were selected in accordance with a quota sample of the area that was based on the age and sex characteristics reported in the most recent census. Six age categories for both males and females were used to gain representation of these characteristics in the market. In addition, interviewers were assigned to various geographic regions to ensure representation of the market with respect to socioeconomic characteristics. A total of 225 respondents age 18 and over provided data for the study.
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Quite clearly the market segments for professional basketball can be characterized in terms of a number of the variables taken from the previous studies that were considered to be relevant for the pur...View the full answer
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Related Book For 
Business research methods
ISBN: 978-1439080672
8th Edition
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
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