Interview a friend or family member about two recent purchase decisions. One decision should be an important
Question:
Interview a friend or family member about two recent purchase decisions. One decision should be an important purchase, perhaps the choice of an automobile, a place to live, or a college. The second purchase should be more routine, such as a meal from a fast-food restaurant or a regularly purchased grocery item. For each purchase, ask your friend questions that will help you understand how the decision was made. Use the model in Exhibit 5-8 to guide your questions. Describe the similarities and differences between the two purchase decisions. In Exhibit 5-8
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Marketing mixes All other stimuli Economic needs Psychological variables Social influences Purchase situation Consumer decision process Routinizedresponse Need awareness Purchase decision Experience fter the purchase Problem solving Information search - Identify alternatives . Set criteria Evaluate alternatives Postpone decision Feedback based on experience
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Somshukla Chakraborty
I have a teaching experience of more than 4 years by now in diverse subjects like History,Geography,Political Science,Sociology,Business Enterprise,Economics,Environmental Management etc.I teach students from classes 9-12 and undergraduate students.I boards I handle are IB,IGCSE, state boards,ICSE, CBSE.I am passionate about teaching.Full satisfaction of the students is my main goal.
I have completed my graduation and master's in history from Jadavpur University Kolkata,India in 2012 and I have completed my B.Ed from the same University in 2013. I have taught in a reputed school of Kolkata (subjects-History,Geography,Civics,Political Science) from 2014-2016.I worked as a guest lecturer of history in a college of Kolkata for 2 years teaching students of 1st ,2nd and 3rd year. I taught Ancient and Modern Indian history there.I have taught in another school in Mohali,Punjab teaching students from classes 9-12.Presently I am working as an online tutor with concept tutors,Bangalore,India(Carve Niche Pvt.Ltd.) for the last 1year and also have been appointed as an online history tutor by Course Hero(California,U.S) and Vidyalai.com(Chennai,India).