Interview people you know about any “magic” items they own (e.g., how many of your friends have a lucky charm or keep a St. Christopher’s medal or some other object hanging from their rear-view mirrors?). Get them to describe their feelings about these objects and tell how they acquired their magical properties. How would they feel if they lost these special items?
Answer to relevant QuestionsIdentify modern-day myths that corporations have created. How do they communicate these stories to consumers? What is the difference between sacred and profane consumption? Provide one example of each. Describe the difference between arts and crafts. What is the trickle-down effect? List some reasons why it is no longer as valid as it used to be. Give an example of a marketer who uses binary opposition.
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