Interview someone at the company where you work. What kind of marketing plan does the company have (formal, informal, detailed or not, etc.)? How often is it reviewed?
Answer to relevant Questions1. In selecting a new target market, InfoGlide would have had to adjust all parts of the marketing plan as well. What changes could you envision in the product, the price, the promotion strategy and/or the distribution? 2. ...A budget is a collection of estimates – a big word that means the same thing as "guess!" If you are guessing what future results will be, what value can a budget really have? Which of the three types of accounting is most important to small business? Which is the least? Why do you think so? Explain why investors prefer investments that pay back sooner to those that pay back later? Why does a business require a constant flow of money and capital assets during its existence?
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