Investigate the social media use, in as many vehicles as possible, of a favourite brand, and asses

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Investigate the social media use, in as many vehicles as possible, of a favourite brand, and asses which social media appears most effective for that brand.
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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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