Iqaluit Water Company Ltd. (Iqaluit) is a bottler and marketer of bottled water. Iqaluit was established many years ago in response to the demand for healthful, refreshing drinks. Iqaluit sells its products to distributors in Canada, the United States, and Europe. In the last few years, Iqaluit’s performance has deteriorated significantly in the face of increased competition and high marketing and promotion costs. Management is concerned that the company is in financial distress and may be headed for serious problems that will threaten its survival. Some of Iqaluit’s shareholders have approached you for advice about the company’s status. The have provided you with Iqaluit’s most recent cash flow statements and have asked you to prepare a report that addresses the prospects for the company.
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