Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the past week? Why or why not?
Answer to relevant QuestionsNAPA Car Parts is a retail chain specializing in stocking and selling both domestic and foreign automobile parts. It is interested in learning about its customers, so the marketing director sends instructions to all 2000 ...Indicate the pros and cons of self-administered surveys. What are the four guidelines or “dos” for question wording? Distinguish the three measures used in marketing research. How does reliability differ from validity? In your answer, define each term.
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