Is a telephone interview inappropriate for a survey that has as one of its objectives a complete

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Is a telephone interview inappropriate for a survey that has as one of its objectives a complete listing of all possible advertising media a person was exposed to in the past week? Why or why not?

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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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Question Posted: Aug 06, 2015 01:58 AM

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Is a telephone interview inappropriate for a survey that has as one of its objectives a complete

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