Is it ever in the best interest of a marketer to encourage potential customers to carry out

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Is it ever in the best interest of a marketer to encourage potential customers to carry out an extended prepurchase search? Why or why not?

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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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Question Posted: Feb 17, 2016 04:19 AM

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Is it ever in the best interest of a marketer to encourage potential customers to carry out

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Consumer Behavior Building Marketing Strategy

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