Is it more important to have an innovative organizational culture or to have a cooperative organizational culture?

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Is it more important to have an innovative organizational culture or to have a cooperative organizational culture?
1) Explain both sides of this argument. Provide a persuasive argument for both sides of the argument
2) Select a side of the argument and only argue that one side after you have explained both sides of the argument.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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