Is it necessary to use a unique positioning strategy for each market segment targeted by an organization?
Answer to relevant QuestionsUnder what circumstances may it not be possible to break up a product–market into segments? What are the dangers of using an incorrect segment formation scheme? How should CRM be defined to provide a complete strategy perspective? What is the relationship between CRM and market segmentation? What are the relevant issues that need to be considered when obtaining the services of an outside supplier for a marketing research project? Data mining from databases is receiving increased attention in many companies. Discuss the underlying logic of data mining.
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