Is it possible for an organization to be successful despite having a value curve that is not

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Is it possible for an organization to be successful despite having a value curve that is not distinct from the competition? In other words, can an organization be successful by selling a me-too product (a product that offers no compelling differences when compared to the competition)? Explain.
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Marketing Strategy

ISBN: 978-1285073040

6th edition

Authors: O. C. Ferrell, Michael Hartline

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