Is it possible to launch a new product using online communications as the primary medium for creating awareness and interest? What strategies would be necessary to make such a plan work?
Answer to relevant QuestionsWhat is the difference between a pull strategy and a push strategy, and how do sales promotions complement both strategies? Briefly explain how sales promotion strategies are integrated with advertising strategies. Why is such integration essential? Conduct some secondary research on consumer and trade promotion budgets and spending patterns in various industries. Is there undue pressure placed on marketing organizations to spend more on trade pro-motions and less on ...Identify and briefly explain the role of public relations in the following areas: a) Corporate communications b) Reputation management c) Product publicity d) Product seeding e) Community relations What role will social media play in future public relations practice? Will it change the very nature of the way an organization communicates with its publics? Conduct some secondary research on this issue and formulate an ...
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