Question: Is it practical to elicit channel member input into the
Is it practical to elicit channel member input into the manufacturer’s product planning and development process? What problems might this create?
Answer to relevant QuestionsFitting new products to the channel members’ assortments may sometimes be a problem. When might this be the case? What are some of the channel management problems that can arise when pursuing product line expansion and contraction strategies, trading-up and trading-down strategies and a product brand strategy that uses both national and ...Private-label products sell in supermarkets typically for about 10 to 20 percent less than national brands, yet the profit margins realized by supermarkets are usually about 10 to 15 percent higher than for national ...What is meant by conventional norms in margins? How does this concept affect channel pricing policy? Anheuser-Busch InBev and MillerCoors LLC control about 80 percent of the U.S. beer market. Most of the beer distributed by both companies is sold through independent beer distributors who, in turn, sell the beer to ...
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