Is targeting unethical or just good marketing? Identify the arguments on both sides of the issue, and

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Is targeting unethical or just good marketing? Identify the arguments on both sides of the issue, and then present your personal position.

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Advertising Promotion And Other Aspects Of Integrated Marketing Communications

ISBN: 9781111580216

9th Edition

Authors: Terence Shimp, Craig Andrews

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Question Posted: Aug 08, 2015 06:39 AM

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Is targeting unethical or just good marketing? Identify the arguments on both sides of the issue, and

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Pro Targeting benefits rather than harms consumers because it provides consumers with ...View the full answer

Advertising Promotion And Other Aspects Of Integrated Marketing Communications

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