It appears that the sky is the limit regarding ideas for smart phone/tablet apps. In a small

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It appears that the sky is the limit regarding ideas for smart phone/tablet apps. In a small group, create an idea for a new app related to (1) business, (2) health; (3) education, (4) sports, and (5) shopping.
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Principles of Marketing

ISBN: 978-0133795028

16th edition

Authors: Philip Kotler, Gary Armstrong

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