It been over the year that Apple Inc. business strategies adopted by the company have been then main elements of its survival and success in the market. The company has been acknowledging for reaching consumers who were unavailable to its predecessor. This is majorly clever marketing, ease of use, good design as well as smart distribution. So far, Job’s next initiative was to launch the Apple Online Store to sell products directly to consumers over the Internet. The Apple Inc. tried to get close to the customers was crucial for Apple’s plans to provide users with a better and more engaging experience. Jobs implemented SAP R/3, an enterprise system, to manage all the new processes that results from the other strategic changes in product design, manufacturing, and sales. It started to bring up Apple Inc. to success in their technology.