It costs thousands of dollars to generate an application (apps) for the Apple iPad. Just offering an

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It costs thousands of dollars to generate an application (apps) for the Apple iPad. Just offering an APP is not a guarantee of success. The most successful APPS, sold as downloads, have to offer true functional value. Apple takes weeks to review an app proposal; only with Apple’s approval can an APP be officially offered for the iPhone or iPad. If you were Apple, what research would you want to see within the proposal to approve a new app for the iPhone or iPad?

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Business Research Methods

ISBN: 978-0073521503

12th edition

Authors: Donald R. Cooper, Pamela S. Schindler

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