It is often said that psychographics were invented to overcome the weaknesses of demographic information for describing

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It is often said that psychographics were invented to overcome the weaknesses of demographic information for describing target segments. What unique information can psychographics provide that would be of special value to advertisers?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:41 AM

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It is often said that psychographics were invented to overcome the weaknesses of demographic information for describing

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Psychographic variables gauge consumers activities interests and opinions When used to describe ...View the full answer

Advertising and Integrated Brand Promotion

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